Art projection mapping for Elevator Strategy.
Elevator is a projection mapping for the Vancouver-base advertisement agency Elevator Strategy and TCAAN Event. The projection location is the reception wall on the second floor, after walking through an around 20 steps stairs. The objective is to provide the fantastic view once guests go upstairs and convey their brand concept. The size of weight is limited in a short range which is the biggest challenge for this project.
I design three pieces animations for this concept. The colourful glowing particles compose enthusiastic and positive spirits to lift up the branding by Elevator and form to the Elevator lab's logo and TCAAN's logo at the end. Additionally, we have an initial interaction idea about triggering the elevator's door open and animation play by guest's position in the stair. This interaction design idea will be used to some future events.
Softeware: Adobe After Effects, Cinema4D.