Interactive media for Puma ”Ignite” running shoes launch exhibition.
“Ignite” is an interactive projection event for Puma’s new running shoes launching Conference. We used Kinect to capture players’ movements and created 4 interactive stages to illustrate the sense of speed and the brand spirit. I had major responsibilities in the making of 3D animation for the projection.
Stage1:For the theme “Energy ignites”, we used a particle system to create an energy storm environment. The light blue or red traces would follow players when they move their bodies left or right. And according to the timer, players can raise their hands to control the particles’ ups and downs.
Stage2: The Universal Nebula was created by players’ locations. When players stop moving, the energy would focus on the same place and crash constantly in order to form new nebula shapes. It expresses the power of energy concentration.
Stage3: The Energy Field was composed of many vectors. Players’ movements are captured by Kinect and the data is transformed into the vectors’ directions. And according to the time, the field would change its shape constantly.
Stage4: This interactive stage was made with floating and bouncing balls. When players raise or lower their hands, the energy balls would contract or expand as if energy is released or gathered.
I was majored in the 3D animation for the projection of this project.
Software: Adobe After Effects, Cinema 4D.
Photos from Super Nature Design.